Renson® as co-sponsor of Quick-Step Alpha Vinyl again on the trousers of a World Tour team
After a brief absence from the international cycling peloton, Renson will once again be seen as a partner in the race, from 2022 on. The trendsetter in ventilation, sun protection and outdoor living is the new co-sponsor of the most successful team in the World Tour peloton. Renson thus returns to the team where it took its first steps in cycling sponsorship from 2013 to 2015.
Paul Renson (Renson CEO): ‘With this new agreement, we are returning to elite cycling, as a partner of the strongest team in the world with a healthy ambition and the will to win every race. Renson is a thoroughly Belgian company with an international reputation. We can certainly relate to these elements of this Belgian team and the convincing ‘stamp’ it is putting on the increasingly international impact of cycling.’
Patrick Lefevere (team manager Quick-Step Alpha Vinyl team): "I am of course very excited about this agreement with Renson as a new partner. Headquartered in Belgium, it is an extremely important player in its field. We share the same roots with many of our other sponsors. Like them, we want to use our presence in the international cycling peloton to give Renson that extra push to strengthen its brand awareness and market share.’
www.renson.eu / www.renson-outdoor.com / www.quickstep-alphavinylteam.com