Renson & Remco score with podium in Tour de France
Once again, a Belgian is riding high at the Tour de France, the ultimate pinnacle of cycling. With a podium finish, one stage win, and a best young rider classification, Remco Evenepoel (24) once again made history last Sunday. Renson is proud to give Remco and his teammates an extra boost.
Photo credit: © Getty Images
Living history
Evenepoel made his debut in this year’s Tour de France. He’d already won stages in the Giro d’Italia and the Vuelta a España. In 2022, he even made the whole Tour of Spain his own. With the success in the Tour de France, the trilogy of stage wins in the Grand Tours has been completed. The Soudal Quick-Step cyclist added lustre to his first participation in the Tour and podium finish with a time trial win in the stage finishing in Gevrey-Chambertin. The promising rider from Schepdaal cycled his way into history and is putting Renson on the international map with his performance.
Sports sponsorship
Renson has already been active in the cycling world since 2013, a conscious decision made to boost brand awareness around the world via this route. The company previously picked up wins in a Grand Tour with Tom Dumoulin at the 2017 Giro d’Italia and with Evenepoel at the 2022 Vuelta a España. Besides strengthening brand awareness, cycling is also a rewarding tool for Renson to invite important partners, installers, and architects to experience the cycling spectacle from the first row. Such experiences create unparalleled customer loyalty.
An extra boost
The placement of the Renson Outdoor logo on the cycling shorts below the back is a deliberate choice. This prominent spot offers the most visibility during time trials, mountain stages, or breakaways.
Yellow dream
Paul Renson (CEO Renson Group): “We joined Patrick Lefevere’s five-year project with the intention of achieving wins in Grand Tours as a top Belgian team. After all, you get the most visibility at an international level in the Grand Tours. It’s fantastic that Remco is already making it up onto the podium in his first Tour participation! The dream within the company is to finish in a yellow jersey on the Champs Elysees one day.”
About Renson
‘Creating Healthy Spaces’ is the Renson baseline and motto. As a trendsetter in ventilation, façade cladding, sun protection, and outdoor living, this dynamic and fast-growing family business swears by natural elements such as light and air which, when used cleverly, provide the foundations for a healthy living and working environment for everyone.
Renson anticipates the future by significantly investing in innovation, communication, and internationalisation, while continuously focusing on a healthy, comfortable indoor climate and enjoyable outdoor living in homes, apartments, offices, schools and healthcare institutions. Its emphasis is on sustainable and aesthetically integrated overall concepts that set high energy efficiency, acoustics, and design standards.
Despite its strong local roots, Renson’s vision is growing increasingly international, as demonstrated by the strong distribution network that now reaches as far as the USA, the Middle East, Asia, and even Australia. With this, Renson is strengthening its ambitions to grow from a Belgian company into a world player in ventilation, sun protection, and outdoor living. The Renson Group has 1,300 employees worldwide and achieved a turnover of 320 million euros in 2023.